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      Big Data Analysis of House Renting Market in China 2016.02

      4
      Mar

      Ⅰ.?Attributive Analysis of People Mentioning House Renting

      Sample: 15430 ? ? Source: Sina Weibo

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      Male to female: 1:1.2.

      According to interquartile range, the core group are those aged between 21 and 28. The group aged between 20 to 20 account for 74.1%. Most of them are young people.

       

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      58% of the people mentioning house renting are single, with only less than 8% married.

      People of lower income level tend to rent a house, with 81% having annual income of less than RMB 60,000.

       

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      Concentrated in 1st and 2nd tier cities such as Beijing, Shanghai and Guangzhou.

       

      Ⅱ.?Analysis of Public Opinion of House Renting

      Sample: Sina Weibo 204802; Baidu Tieba? 3803.

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      54.2% of the people in 2nd or 3rd tier cities acquire information online, exceeding that of people in Beijing, Shanghai and Shenzhen, which is 47.4%.

      The highest market shares belong to Dingding and Ziru, with a combined share of 60%.

       

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      76.9% of people looking for rent through mobile phone.

      A majority of 60.1% of people are willing to post hosue? information online

       

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