Ⅰ.?Attributive Analysis of People Mentioning House Renting
Sample: 15430 ? ? Source: Sina Weibo
Male to female: 1:1.2.
According to interquartile range, the core group are those aged between 21 and 28. The group aged between 20 to 20 account for 74.1%. Most of them are young people.
58% of the people mentioning house renting are single, with only less than 8% married.
People of lower income level tend to rent a house, with 81% having annual income of less than RMB 60,000.
Concentrated in 1st and 2nd tier cities such as Beijing, Shanghai and Guangzhou.
Ⅱ.?Analysis of Public Opinion of House Renting
Sample: Sina Weibo 204802; Baidu Tieba? 3803.
54.2% of the people in 2nd or 3rd tier cities acquire information online, exceeding that of people in Beijing, Shanghai and Shenzhen, which is 47.4%.
The highest market shares belong to Dingding and Ziru, with a combined share of 60%.
76.9% of people looking for rent through mobile phone.
A majority of 60.1% of people are willing to post hosue? information online