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      Study of Chinese Plastic Surgery Market 2014.11

      20
      Jan

      Ⅰ.?Attributive Analysis of People Mentioning Facelift

      Sample: 53420? Source: Sina Weibo

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      Most of them are young women aged between 18 and 25. In terms of income, they concentrate in the relatively low income group and the relatively high income group, while the medium income group pay less attention to the topic.

      22.76% of them are active social network users.

       

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      Most of them were born in the 1980s or the 1990s. It is estimated that they fall into two types: one is the newly graduated young people, who just enter the workforce. They hope to have access to more resources or advantages through cosmetic surgery. The other type is the middle-aged group with high income level who have better taste of life and intend to invest in themselves.

       

      Ⅱ.?Analysis of Word of Mouth of Plastic Surgery / South Korea Plastic Surgery

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      South Korea plastic surgery accounts for 9.7% of the total number of people mentioning plastic surgery. Among those who pay attention to plastic surgery, 13.1% are interested in going to South Korea for plastic surgery.

      People tend to be more positive when mentioning South Korea plastic surgery than common plastic surgery, whether on Weibo or Tieba. Yet South Korea plastic surgery tends to be controversial and more negative on Weibo.

      Overall, people are wait and see South Korea plastic surgery though the actual number is growing.

       

      Ⅲ.?Analysis of most discussed parts of plastic surgery

      Sample: ? ?Source: Sina Weibo 53420;Plastic surgery Bar:3737; South Korea Plastic Surgery? Bar:2682

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      People who mention plastic surgery on Weibo or Tieba prefer South Korea plastic surgery when considering surgery on double-fold eyelids, rhinoplasty, skin whitening injection and breast implant.

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