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      Big Data Analysis on Automobile Industry 2015.01

      4
      Jan

      Ⅰ.Analysis of People ?Paying Attention ?to Automobile

      Sample: 10024? Source: Sina Weibo.

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      People who pay attention to automobile are concentrated in Beijing, and then Shanghai. Among them, most foreigners also pay close attention. Most of these people have a higher standard of living in large cities.

       

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      Most of them are male, aged between 20 to 25 and with college education. Most of them are single, so they have more time learning about automobile.

      It should be noted that most of them are of lower income level of less than RMB 60,000 per year. Thus economical types of automobiles are more likely to be favored by them.

       

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      More often than not, they are entertainment goers or people interested in finance. followed by online game and music fans. To attract their attention, elements of online games and music are recommended. To make it more interactive, some small online games can be made.

       

      Ⅱ. ?Focuses of the automobile

      Sample: 15152 ? Source: Sina Weibo

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      For a certain brand, the potential buyers pay more attention to the configuration, for example, whether it has skylight, range radar and navigation devices. Then it is the price, followed by its model and color. With the growing diversity of brands and more comprehensive maintenance service, less attention is paid to brand and after-sale service.

       

      Ⅲ.?Focuses on vehicle model

      Sample: 15152 ?Source: Sina Weibo

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      The result shows that the medium-large size vehicles are the most popular, followed by limousine. Yet most people only have low level of income. Thus, they pay attention to these types of automobiles but cannot afford them.

      Compared with them, medium-size and compact automobile are more likely to be sold.

       

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