I. Analysis of Lottery DataTime：2013.8~2014.8
Lottery was most mentioned in January and June. The Spring Festival falls on January, when the lottery buyers who are on vacation have more time to pay attention to lottery. June is the time for the Football World Cup, a better time for the purchase of sports lottery.
Ⅱ. Analysis of lottery buyers
Sample sources: 4093 from Sina Weibo, 5901 from Baidu Tieba
Ⅲ.?Analysis of people mentioning Super Lotto and Union Lotto
Comparative analysis of the two largest lotteries in China (Super Lotto and Union Lotto),Sample sources: 4093 from Sina Weibo, 5901 from Baidu Tieba.
The male pay more attention to lottery among the group of people who mentioned lottery
The age of them is from 20 to 35; the age for Super Lotto is more evenly distributed;
Most of them have received college education, with that for Union Lotto having more schooling;
Most of them live in Beijing, Shanghai and Guangzhou; more people in Nanjing mentioned Super Lotto; attention paid to Super Lotto and Union Lotto are more or less equal in Beijing and Guangzhou while Union Lotto enjoys higher attention in Beijing.
Their average annual income is between RMB 60,000 to 150,000. The number of people mentioning Union Lotto who have medium or higher income are more that that of Super Lotto;
Overall: Most lottery buyers have a positive and rational perspective on lottery.